Professionals in making you smile

clinic visit

Behind the

perfect smile

Impress is more than an aesthetic dental treatment. Impress is a team of professional orthodontists led by Dr Khaled Kasem with the goal of creating a community of satisfied and self-confident patients. That is why we only work with our own orthodontists, who assess your case in detail, so that you can achieve the smile you have always wanted.

Dr. Khaled Kasem

We not only straighten teeth, but also improve dental health.

Dr. Khaled Kasem

Orthodontics like never before

We only work with invisible orthodontics. We allocate all our investment to the latest technology in orthodontics, so we can offer you the most advanced treatment and service; the 3D scan, video results of the treatment and digital monitoring are some of the innovations in the sector.

Doctors in Impress
Vladimir Lupenko (CEO)

Orthodontics has needed a change like this for a long time

Vladimir Lupenko (CEO)

We work to make you smile

Our orthodontists, who are specialists in oral health, assess each case individually to achieve the desired result. For them, there is no better reward than making you smile.


Be part of the change

Impress was born from the idea that conventional orthodontics results in an improvement in oral health and aesthetics. But the process is long, tedious and not at all aesthetic, contrary to what the patient desires. From the beginning, our purpose is to make orthodontics a treatment that is comfortable, transparent and digitised.

Doctors in Impress
Dr. Khaled Kasem

In order to revolutionise a sector, it’s necessary to have the best professionals working with the most advanced technology

Dr. Khaled Kasem

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Still have questions?

What's the difference between Impress's aligners and traditional braces?

Impress aligners are removable, hygienic, and painless. Plus, you get to see the final results of your treatment before even starting it.

Can I eat and drink with the aligners on?

We advise you not to eat whilst wearing the aligners because they can get damaged and won’t be as effective. Drinking water and other colourless drinks is fine, but coloured drinks can tint the aligners so we recommend you avoid these.

How often do I have to change my aligners?

Depending on your treatment plan, you should change your aligners either 1 or 2 weeks. The frequency will be closely monitored by your orthodontist who will let you know when it’s time to switch.

How long is the treatment?

Treatments can vary from patient to patient as every smile is unique. 80% of our cases are complete within 6 months or less. Your orthodontist will work with your unique needs and confirm your personal treatment time.


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***T&Cs apply:
Credit is subject to status and available to UK residents aged 18 and over.
Credit decisions will be subject to your individual circumstances. Missing repayments can adversely affect your credit score.
Affordability will be assessed at the time of applying.
Smile2Impress Ltd acts as a credit broker (limited to secondary credit broking) and will introduce you to one suitable lender. Smile2Impress Clinics Ltd trading as Impress, is incorporated in England & Wales (registration number 13682612), with its registered office at 54 Brushfield Street, London E1 6AG. Smile2Impress Clinics Ltd is an Introducer Appointed Representative of Smile2Impress Ltd, which is incorporated in England & Wales (registration number 12957895), with its registered office at 54 Brushfield Street, London E1 6AG. Smile2Impress Ltd is authorised and regulated by the Financial Conduct Authority and entered on the Financial Services Register, reference number 950595.

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