Impress: a Smile Direct Club alternative

Back in 2014, Smile Direct Club revolutionised orthodontic technology and treatment. The US-based direct-to-consumer dentistry service was an early adopter in the clear aligner market, trading globally.

The service model allowed patients to purchase from the company directly. They successfully introduced remote orthodontics, ceasing to trade at an incredible point of accomplishment.

When they finally closed their doors in 2023, they had served over 2 million customers!

Smile Direct Club Bankruptcy

On 8th December 2023, the company made the incredibly difficult decision to file for bankruptcy. There were lots of questions from concerned customers in the aftermath of the company's closure. Some patients didn't know what would happen if they had already started clear aligner treatment.

Smile Direct Club Prices

Smile Direct Club prices were competitive as they took the approach of offering no in-person dentist appointments. This proved to be an opportunity for fast teeth alignment, but it also meant there were no dental professionals supporting patients' treatment.

At Impress, we deeply understand the changing nature of the dental market and the concerns of patients in the UK. We understand that patients want to achieve their smile transformation and that it needs to fit around their lifestyle.

This is why your initial visit to an Impress clinic is crucial. It's not only the start of your journey with an orthodontic clinic boasting 5000+ reviews on Trustpilot. This exciting step is part of the process that determines the next steps of your treatment. Patients love the convenience of managing their aligner care remotely.

A great and affordable Orthodontist

• Our business model is built on combining advanced dental technology to apply the best possible treatment approach to each patient's case.

• Owning all of our own clinics means you can meet your orthodontic team in person. Clinics are staffed with GDC-registered dentists, qualified and trained to national UK standards.

• Our personalised approach to your oral health, combined with a personable and friendly team, means you'll receive a completely tailored aligner service and treatment plan.

Committed to improving patient smiles

Impress continuously strives to innovate, finding the best approach to ensure affordability for our patients without ever having to compromise on quality. Our Chief Orthodontist and one of the founders, Dr. Khaled Kasim, recognises that sometimes, having a service that focuses on sending products directly to the consumer, which was the case for Smile Direct Club, can be problematic.

Hybrid orthodontic treatment

Your first visit to your local dentist from Impress can help you decide if teeth aligners are the right option for you over traditional braces.

A dentist or orthodontist will talk to you about achieving a perfect smile and any oral health concerns they have that could prevent you from successful treatment. The use of 3d scan technology and manufacturing our products on a dedicated site means you can expect to find an affordable orthodontist and transparent pricing.

Clear braces on finance

Patients looking for clear braces in the UK often want to know that investing in them isn't going to break the bank! Even though the NHS offers free dental care to patients based on certain eligibility criteria, waiting for NHS dental treatment can often see younger patients "ageing out".

Adults 18 and over would have to pay for aesthetic orthodontic treatment, which is where a payment plan for teeth straightening or teeth whitening can be helpful. If this isn't something you've considered before, you can check out our pricing page or give us a call.

We know that there needs to be some middle ground between free treatment and not being completely priced out of the market when you want a straight smile, with mounting costs you can incur from going to private orthodontic work.

We think we're an exceptional and affordable orthodontic provider and Smile Club Direct alternative. If you want to smile brighter, you can get started today and book a free consultation at a clinic near you.