The Impress methodology: 5 key factors to understanding the invisible orthodontic revolution
The modernisation of the invisible orthodontics sector, traditionally anchored in the analogue, is the key to understanding the growth we have experienced at Impress in recent years. Innovation combined with high quality treatments and a specialised medical team are some of the key factors that allow us to explain this paradigm shift in the industry.
Be part of the more than 50,000* smiles that have already joined the invisible orthodontic revolution.
What is Impress?
Impress is known as the leading Invisalign clear aligner provider in the UK*. Why? We have a network of dental clinics specialising in invisible orthodontics and a vast team of experts, including orthodontists with more than 15 years of experience. Patients benefit from in-person orthodontic consults and treatment follow-ups remotely, without having to come to our clinics.
We offer high-quality invisible orthodontic treatments at very competitive prices that include everything you need throughout your treatment. Not many dental providers can say the same, but our price for clear aligner treatment is the same, whether you visit us in Liverpool or Edinburgh.
Who founded Impress?
Our founders are Diliara and Vladimir Lupenko, along with Khaled Qasim, managed to become leaders in the invisible orthodontics sector in just a few years. Starting in February 2019, with the opening of the headquarters and first clinic in Barcelona. We're now in more than 110 clinics in 10 different countries.

What's different about Impress clear aligner treatment?
Our perspective is that orthodontics should be accessible to everyone and easy to manage and maintain. Our approach to treatment has revolutionised the invisible orthodontics sector. This has been recognised globally and by big brands in the industry.
We now provide Invisalign to all our patients, a clear aligner treatment combining our expert knowledge and the unquestionable capabilities of Invisalign clear aligners. We combine the experience of traditional orthodontics with the most cutting-edge technology and innovation on the market.
What does Impress include in their aligner costs and services?
Treatment with Impress combines Invisalign clear aligners, Impress expertise and treatment planning alongside the ability to manage your progress between clinic appointments and our dedicated app. It gives you peace of mind, knowing we're supporting you at every step of your aligner treatment and that the material you use is undoubtedly the best there is.
The best clear aligner treatment for busy people
- Cutting-edge technology in the sector: visit us in the clinic for a visualisation of your treatment
- Specialised medical team: we have years of experience that means we can deal with all types of malocclusions and corrective cases
- Follow up using our app: no extra time taken out of work, or a schedule packed with your social schedule
- Unique clinic experience: whether you visit us in Paris, London or Barcelona, it will be a breath of fresh air.
- Personalised care: your plan is tailored to you, and we want to make sure you understand the "why", at every stage of your plan
We use orthodontic technology that shapes your treatment plan and your smile
Digitisation is the key to diagnosis. It has allowed us not only to speed up the process but also to avoid errors such as those that may arise due to the variability of materials like plaster, which was traditionally used to make orthodontic moulds.
3D intraoral scan
The use of the latest scanner technology and the most cutting-edge equipment on the market allows us to remain at the forefront of the sector and offer a better service to patients. That’s why all Impress clinics have a 3D scanner with which we obtain a detailed, precise and in-depth image of the oral cavity.
The 3D scan, together with the X-rays that are performed during the first visit, are key to guaranteeing the medical rigour that characterises Impress treatments. A complete assessment of the mouth and teeth is essential to be able to start treatment completely safely and with guarantees of success.

Video simulation of teeth
Whilst you might think you'll remember exactly what the proposed outcome will be, it's always nice to talk through your treatment plan with a loved one or friends, which is exactly why we offer a video simulation.
This is one of the main technological innovations of the Impress methodology, as the video simulation allows you to see, in 3D, a representation of how your smile will evolve from the first visit until the end of the treatment. It's always great to have the support of friends and family to keep you on track when you start.
3D printing of the Invisalign clear aligners you need
The information extracted from the 3D scan is also the basis for the 3D printing of the aligners. Using the information from the scanner, the aligner moulds are thermoformed, cut out, laser-marked, and packaged. Every step of your treatment will have an aligner to match, so you can graduate from one aligner to the next with ease.
Do you have orthodontic specialists near me?
We have a specialised team in every clinic, made up of hygienists, dentists and, of course, orthodontists - who all work together to create the plan tailored to your smile. Take a look at why a clinic with weekend opening could be helpful.
The broad sector expertise of our medical team allows us to work with almost any case, regardless of the complexity. From clinic services to patient care, we'll support you throughout, guaranteeing results and avoiding risks associated with treatments that do not have professional supervision, such as orthodontic, dental, functional or aesthetic problems which may be irreparable for the patient.
Dental follow up appointments: we make it easy
We built the Impress mobile app, so patients have more control and autonomy throughout treatment. It can be tricky to find an appointment slot that works around your job and commitments when you add another layer to the mix, like straightening your teeth. Our team will respond to your queries via the app, and signpost you as needed to a clinic. All you have to do is connect with us via the app any day of the week.
How does the dental app work at Impress?
We can notify the patient if the treatment is not going as expected. When a tooth does not move as planned or the alignment is not correctly adjusted, an orthodontist will assess it through the app and inform the patient if it is necessary to visit a clinic.

Impress advantages
Here's a roundup of the other great dental benefits of clear aligner treatment with us:
- Treatments for all ages: We can offer various types of treatments such as Impress Kids, Impress Teens, Impress Advanced and Impress treatments for adults, so we can work with almost any case regardless of the patient's age.
- Find our nearest clinic: You can start your treatment in one clinic and finish it in another. We're in 110 cities and counting!
- Continuous medical care: Thanks to digital monitoring, we can offer you medical assistance through the app 7 days a week.
- All-inclusive treatments: We offer different prices depending on the complexity of the case, but the price for your case includes everything you'll need throughout treatment. No hidden bills or costs.
- Affordable prices and financing options: As we have no intermediaries, Impress can offer honest, transparent prices. We also have various financing options available, so you can pay in comfortable instalments.

Time to schedule your orthodontic visit
During the first visit, we'll do a complete oral examination and perform the X-rays and 3D scan necessary to design your treatment plan. Our specialists will also let you know if it's necessary to undergo any type of procedure prior to orthodontics to ensure that the treatment is performed under optimal conditions.
If you would like to begin an orthodontic treatment with Impress, find your closest clinic here and don't hesitate to contact us by booking an appointment on our website, by phone or WhatsApp on +44 20 3808 1072.
We look forward to meeting you soon!
*Based on total operating clinics and treatments sold.




